Friday, June 18, 2010

Dance/USA conference



We 'performed' at the opening reception of Dance/USA as background to a cocktail party performing short dance structures aimed to fit in and around the space. We put ourselves in a place where people were not meant to watch (catering staff doesn't count) but were there to talk with one another. Still trying to figure out what to say about it. We didn't push to get ourselves seen. We didn't try to dance right within the people as they were waiting at the bar or waiting at the food tables. (instead we danced outside the building looking in) It's the tree in a forest question - if nobody heard the tree fall, did it happen? If nobody saw the dance was it a performance?
(photo left: event at Holmes Run Greenway in Alexandria. We expected passersby to stop and watch, or pedestrians to pass through the event, as the bikers did above, but we weren't expecting actual audience attendance.)
Discussions with dance administrators at SmartBar provided some things to think about "a company of all women comes off as avocational," "exposure comes with attention grabbing situation," "free performance is an investment in audience-building," and most of all, I just sometimes didn't know what question to ask. "this copy is well-written and thoughtful, but you really need to work on your 'elevator' speech. I didn't really understand what your group was about until I talked with you for ten minutes."

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